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10
Apr

Experience ‘Real Summer Days’ In Latest Campaign For George

The 7th of April was the official launch of George at Asda’s brand new summer campaign entitled ‘Real Summer Days,’ making a direct nod to the unpredictability of the Great British weather. Following the success of last year’s summer campaign, which drove an increase in sales across the business, the retailer has once again set its sights on preparing the nation for all weathers, ensuring customers are able to buy what they need come rain or shine.

Read the full article at Little Black Book