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Native advertising: who should be creating it?

Comments by Neil Anderson, Digital Director

Because digital native advertising is still relatively new, there’s perhaps not a clear definition of what it actually is, with a resulting a lack of standards, specifications and usage guidelines. I would be concerned if it was allowed to go totally native. My point here is, is the content being clearly flagged as being paid for? Without this, there is the potential to destroy customer faith and trust, and therefore devalue content as a highly valuable marketing currency.”

Read the full article at Econsultancy