Publicis Blueprint signed up by BHS
BHS, the British department store and high-street chain, has appointed Publicis UK to a retail brief to reinvigorate the retailer’s key events.
The agency was hired after a competitive pitch against a number of undisclosed agencies. There is no incumbent.
Publicis Blueprint, the award-winning content marketing agency, has already delivered a bespoke piece of content that is currently being shown on ITV.
Vivid Brand, the strategically led shopper marketing agency acquired by Publicis UK earlier this year, will also be working with BHS on the identity for key trading events.
Victoria Hughes, Senior Marketing Manager at BHS, said: “The British Home Stores team (BHS) are really excited to be working with the Publicis group on multiple platforms to support in our mission to re-energise the brand and pull it to the forefront of high-street retail. This is just the start of what’s to come from the BHS partnership with Publicis, so watch this space.”
Alex Mead, Head of Content at Publicis Blueprint, said: “It’s been brilliant to be able to hit the ground running with BHS and get our first piece of work out there so soon after teaming up with them. We’re looking forward to producing some fantastic pieces of content that can help this famous brand reach all of its customer engagement goals.”
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